I Piaceri della Carne
Family-run Butcher Shop & Grill.
We honour the fire, the raw material, the tradition.
The Origins
It was 1984 when we first opened the shutters of our shop in Locorotondo. Grandfather chose the meat by hand, directly from Puglia's breeders. There were no catalogues, no marketing — just the trust a customer placed in a butcher who knew his name, his plot of land, his family. That respect has never been lost. It has only been passed down.
Today
From the small shop of our beginnings we have become a benchmark for quality meat in central Puglia. Today we source from more than 20 farms, dry-age in temperature-controlled rooms to guarantee the highest excellence, and keep the direct relationship with our breeders alive. The counter is always open, advice is always available, and every cut carries forty years of respect for the raw material.
Tomorrow
Tomorrow is not an abstract idea, it is the next piece we cut, the next customer we introduce to true Apulian meat. We are building a broader experience — gourmet hampers, tasting evenings, ready-to-cook products delivered to your home. Our goal is to make I Piaceri della Carne a benchmark for anyone who loves real meat — crafted with the fire, the patience and the respect our family has always honoured.
The heart of the brand
The Butcher Shop
Before the grill, before the fornello, there is the counter. This is where every day we choose, cut and advise. Our family has been butchering for three generations in the heart of the Itria Valley.
01 · Selection
Meat chosen by hand
Every cut passes through our hands before reaching the counter. Breeds, farms and masserie are assessed personally, one by one.
02 · Cut
The art of the knife
A technique handed down from father to son. The cut respects the grain, enhances texture and prepares the meat for the fire or home cooking.
03 · Dry-aging
Time makes the difference
Dedicated rooms, controlled temperature, patience. We age to achieve tenderness and depth of flavour — never for fashion.
04 · Advice
The counter that listens
We tell you the provenance, suggest the right cooking method, choose the cut for your table with you. Every time.
From the farm to the counter
Selection & Supply Chain
01 · Origin
Farms of the Itria Valley
Every piece of meat that passes through our counter has a precise origin. We work with 20 farms in the Itria Valley, breeders we know by name and visit regularly. 100% Apulian meat, traced from birth, raised with timing and feed that respect the animal. Short supply chain is not a slogan for us — it's how we have always worked.
Our story
Raw
Materials
From the careful selection on the farm to the burning embers of our fornello. Every piece is chosen to honour the fire.
The queen of the grill
Bombette
40-day dry-aged
Tagliata
Vertical cooking
The Fornello
Local farms
Cured Meats
Prized cuts
The Counter
Cellar atmosphere
The Hall
40+
Years of tradition
20
Selected farms
60d
Max dry-aging
100%
Apulian meat
Capocollo Di Martina
Capocollo of Martina Franca
Locorotondo (BA) — Francesco Convertini, Referent
The story
In the heart of the Itria Valley, C. & L. Carni was born from Francesco Convertini's passion for quality meat. The butcher shop, overlooking the trulli of Locorotondo, is the starting point of a short, controlled supply chain: the pig is selected, the cut worked, and the curing follows the rules of the Slow Food Presidium of Capocollo di Martina Franca.
The philosophy
No shortcuts: slow timing, fig vincotto, smoking with fragno wood from the Mediterranean scrub. Here the capocollo remains a seasonal product, made in limited quantities, recognisable for its balance between fat and lean and for the sweet aroma of the cellar.
Discover more on the Presidium website
Visit the PresidiumThe Word of
Our Guests
172 Google reviews
Writing from Milan. I go down every summer, I've been to several places nearby but I can confirm this is by far the best place to eat meat. Saying it's good is an understatement. Truly a magnificent place in every way. Absolutely a destination to keep in mind.
Marco Liconso
Maria Pia Calella
Local Guide"Excellent quality products, wide variety of meats and cured meats all locally produced. I had dinner with a group of friends on the terrace in front of the butcher shop and everything was perfect. Bombette, cervellata, lamb, capocollo. All delicious."
Francesco Rubino
Local Guide"Excellent butcher shop, offers prime meats at fair prices, also provides grill service. Almost always crowded."
Francesco Brigante Gentile
Local Guide"When it comes to Meat, I'm serious! I Piaceri della Carne has and offers the best you can find in the Itria Valley. Expertise, courtesy, cleanliness, impeccable quality."
Carmen Botticella
Local Guide"The meat is excellent, cooked on the spot after choosing it at the counter. Informal service, relaxing atmosphere."
Leonardo A
"Great butcher shop with grill. Cured meats, beef and chicken tagliata, sausages and bombette — all great and well cooked. You leave satisfied for less than €20 per person."
Maurizio Roncolato
Local Guide"Excellent products, excellent advice and above all cordiality and professionalism."
Vincenzo Depalo
"One of the centres of excellence for Capocollo di Martina Franca."
Evano Palmisano
"Top meat, very attentive and well-trained staff."
How it works
The experience
01
Choose your cut
Come to the counter or call us. We'll tell you what arrived today, where from, and help you choose the right piece for your occasion.
02
Let us advise you
Cooking, timing, marinades, side dishes. We share what we know, because the right meat deserves to be treated well.
03
Live the experience
Take the meat home or sit with us at the grill. Either way, what you eat is the same selection as the counter.
01
Choose your cut
Come to the counter or call us. We'll tell you what arrived today, where from, and help you choose the right piece for your occasion.
02
Let us advise you
Cooking, timing, marinades, side dishes. We share what we know, because the right meat deserves to be treated well.
03
Live the experience
Take the meat home or sit with us at the grill. Either way, what you eat is the same selection as the counter.
What we offer
Our services
Butcher Shop
Counter open with fresh cuts of the day, local cured meats and a selection of Apulian breeds.
Grill House
Bombette, vertical fornello, tagliata and specialities cooked on our embers.
Reservations
Tables can be booked for dinner. For groups and special occasions please call us in advance.
Takeaway
Ready-to-cook meat or dishes from the grill to take home. On request.
Our authority
Our Seals
Slow Food
Farm Excellence
TripAdvisor
Top 1% Locorotondo
Authentic
100% Apulian Meat
Premium
Private Selection
Awards and certifications
Our Awards
Capocollo di Martina Franca
The Taste of Tradition
ONAS — Ancient Cured Meats 2025
1st Place · Capocollo Category
Slow Food Presidium
Capocollo di Martina Franca — Puglia
The roots
Our Family
Behind every cut, every dry-aging, every award there is a family that for generations has been guarding the art of meat.
Frequently asked questions
Useful things
The warmth of the embers
Come to
Locorotondo.
- StreetSant'Annibale Maria di Francia, 6/8
- ZIP70010
- CityLocorotondo (BA)
- Mon08:00 – 13:00 · 16:00 – 20:00
- Tue08:00 – 13:00 · 16:00 – 20:00
- Wed08:00 – 13:00 · 16:00 – 20:00
- Thu08:00 – 13:00 · 16:00 – 00:00
- Fri08:00 – 13:00 · 16:00 – 20:00
- Sat08:00 – 13:00 · 16:00 – 21:00
- SunClosed
